In 2015, “Lattelecom Riga marathon” become two days’ event. “Rimi children run” was arranged as a warm-up before the large marathon. Children could run any of 3 distances. There was a stage with a special programme, creative master-classes and plenty of other activities.
For two years “Rimi children run” has joined more than 15 000 participants.
The tenth year in a row “Tele2” arranges “ZZ Championship” campaign, which is the largest event for schoolchildren in the Baltic states. Over 70 thousand young people were involved in this project. In 2016, which was the year of project’s 10th anniversary, “SponsorKing” was engaged as a co-producer.
During the course of the project a traditional farm-yard with cows, goats, pigs, bunnies and other live-stock and pets was set in the center of Riga. Every urban dweller and visitor could not only enjoy an unprecedented view, but also could experience some activities to know the rural living better.
In 2012 Tele2 announced a challenge – to beat the Guinness world record for the longest phone call. The objective was to break the previous record that stood at 43 hours.