For the purposes of popularising its product cat food “Gold” “Gourmet” established a royal showroom in “Alfa” shopping center. Every visitor was invited to feel special and royal.
- gadā tika izstrādāta “Alpina” krāsu zīmola gada stratēģija.
Viens no notikumiem bija “DAW Baltica” zīmolu “Caparol” un “Alpina” dalība izstādē “Māja 2015”, kuras ietvaros tika izveidota divstāvīga stenda konstrukcija, kas tika pielāgota katra zīmola specifikai.
A “Lipton” tea tent was set during “Chain of booklovers” campaign when opening “Riga 2014” of the year of the European Capital of Culture. Every participant of “Chain of booklovers” campaign was offered a cup of “Lipton” tea for free.
Everyone was provided with an opportunity to try on “Ray-Ban” sunglasses and to take a picture with them during “Positivus” festival.
Over 3200 festival participants tried on different models of “Ray-Ban” sunglasses within two years of organized festivals.
