Tele2 to strengthen the service quality credentials and show the local values of company Launched a major quality campaign, which revolved around Tele2 4G drone expedition. During the expedition, “Latvian Alphabet” was discovered from aerial view. It transformed into an art object – an exhibition, www.latvijasalfabets.lv platform, and an impressive installation at Staro Riga festival. “Latvian Alphabet” demonstrated Tele2’s local values and reached well over 300,000 people.
Having become a co-partner of “Brainstorm” (Prāta Vētra) brand concert tour, ice-cream “Mājas” improved its public image and increased sales volume in summer 2015. In addition to the gained result, this project served as an awesome example of brands’ cooperation that gave additional values to the parties involved and to our community in general.
Accepting the challenge of “Super VIVA” the agency developed a branding campaign in the Baltic states. The entire campaign was based on sponsoring. Afterwards the created platform was integrated into outdoor advertising, shop materials, and digital campaign.
The fundamental idea was to involve pop idols into communication, providing an added value to the brand.
New brand communication platform “#Fresh” in the Baltic states.
The objective of the project was to create consumers experience with “Samsung” products through the prism of the art of cooking and lifestyle. The format of the developed concept envisaged creation of a special environment to a local public in an uncommon place, where the leaders of public opinion would share their stories.
When Riga was the European Capital of Culture in 2014, “Ergo” became one of the partners of “Rīga 2014”. This cooperation was a brilliant example of sponsorship.
The first locally developed and introduced sponsoring strategy of Samsung brand. It was an interflow of various music genres. Creating unprecedented performers’ combinations, “Samsung” proved itself as a brand promoting innovations and creativity in various aspects, at the same time communicating a vast audience.
It was recognized as the best project of 2012 in “Samsung PR worldwide” communication competition, as well as it was nominated to European Excellence Awards and Kiev International Advertising festival shortlist.