The first locally developed and introduced sponsoring strategy of Samsung brand. It was an interflow of various music genres. Creating unprecedented performers’ combinations, “Samsung” proved itself as a brand promoting innovations and creativity in various aspects, at the same time communicating a vast audience.
It was recognized as the best project of 2012 in “Samsung PR worldwide” communication competition, as well as it was nominated to European Excellence Awards and Kiev International Advertising festival shortlist.
STAGES OF THE PROJECT:
1. Concerts in Kalnciema district. It is a series of concerts, which united unique Latvian musicians and challenged them to participate in the experiment, creating a new content and added artistic value.
2. Festival of interactive light objects “Staro Rīga”. At the festival the visitors were invited to be involved in creation of the artistic installation by playing the piano. With the help of the piano-keys the visitors created a harmony of sound, light and colour, which visualisation was projected on the stairs, windows and columns of the Latvian National Opera. Thus, well known classic paintings of Vilhelms Purvītis, Jāņis Valters, Jaņis Rozentāls, Ģederts Eliass, Valdemārs Tone, Romans Suta and many other authors got new acoustic setting, modern vision and new dimension of dynamic perception.
3. The greatest experiment of Vestards Šimkus, ELVI/DUNIAN and a multimedia artist Katrīna Neiburga – a special concert program “Splendid Palace”.