New brand communication platform “#Fresh” in the Baltic states.
The objective of the project was to create consumers experience with “Samsung” products through the prism of the art of cooking and lifestyle. The format of the developed concept envisaged creation of a special environment to a local public in an uncommon place, where the leaders of public opinion would share their stories.
#FRESH Beautiful Moments Cafe “Urban garden” (Urbānais dārzs) was open in Riga for two weeks in an abandoned and weeded yard at the crossroads of Stabu and Skolas streets. Every evening one of the popular public figures grew into an unusual role – a DJ, a chef or another.
The visitors of the cafe could enjoy fresh cocktails and get inspired, experiencing the balance of urban living and connection to the nature and its bounties.