Tele2 to strengthen the service quality credentials and show the local values of company Launched a major quality campaign, which revolved around Tele2 4G drone expedition. During the expedition, “Latvian Alphabet” was discovered from aerial view. It transformed into an art object – an exhibition, www.latvijasalfabets.lv platform, and an impressive installation at Staro Riga festival. “Latvian Alphabet” demonstrated Tele2’s local values and reached well over 300,000 people.
Agency was responsible for project’s implementation during the light festival “Staro Riga” – system development and technical production.