Together, Rimi and the Latvian Olympic Committee launched the initiative “Olympians at Schools with Rimi” to inspire children across Latvia to live active, healthy, and confident lives.
Traveling throughout the country alongside professional athletes, the project introduced children to healthy lifestyle habits, movement, and nutrition through gamification and interactive activities. Students had the opportunity to learn shoulder to shoulder with legendary Latvian athletes such as Māris Štrombergs, Gunta Baško, Jānis Šmēdiņš, and many others.