Rimi @ Eurobasket

About project

The Rimi activation at EuroBasket was the true epicenter of basketball, featuring thousands of dribble duels, leaps higher than KP, and precise shots into Rimi baskets. Over 220 hours of work, more than 20,000 games were played, with fans rewarded with over 20,000 energy bars. One thing is clear: Rimi brought its unique magic to the basketball finals, creating an unmissable presence in the fan zone. SponsorKing was thrilled to deliver this vibrant and engaging activation for such an iconic event.

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Client

Rimi

Year

2025

What we did

Creative content Brand activation Engagement activities