During the week of the 13th Latvian School Youth Song and Dance Festival in July 2025, Rimi brought its brand presence to life all over Riga with three different activations at nine different locations.
Overall, Rimi activities were played 37500 times, involving festival participants and visitors throughout the holiday week. The activities became an important part of the festival atmosphere, supporting one of the most important cultural events in Latvia and connecting the brand with thousands of young artists and their families.
Of course, Rimi also provided all the participants with water.
Rimi @ the Latvian School Youth Song and Dance Festival
About project
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