During the week of the XIII Latvian School Youth Song and Dance Festival in July 2025, Rimi brought its brand presence to life across Riga with three distinct activations in nine different locations.
In total, Rimi activities were experienced 37,500 times, engaging festival participants and visitors throughout the celebration. The activations became a vibrant part of the festival atmosphere, supporting one of Latvia’s most important cultural events and connecting the brand with thousands of young performers and their families.
Of course, Rimi also supplied all of the participants with water – because proper hydration is essential for singing, dancing, and fully enjoying such an energetic and joyful celebration!
