For the first time, Riga hosted 27Names Talent X – bringing together 17 emerging talents from agencies across Europe.
The event took place during one of SponsorKing’s busiest periods, alongside the production of TechChill. Across two days, the programme was designed to give participants not only a taste of Riga, but also an inside look at how the live communication industry works in Latvia.
The programme included practical agency workshops, deep dives into client work and workflows, and sessions exploring how anthropology can be applied to live communication – from understanding communities and audiences to recognising the importance of human behaviour and detail.
On day two, the group stepped behind the scenes of TechChill, working with real-time production challenges, analysing the venue and seeing how a major event comes together.
The programme was rounded out with Latvian cuisine, a sustainable upcycling workshop, drinks, dinners and a walk through Riga’s Old Town.
SponsorKing was not only the host, but also one of the creators of the programme and the overall experience, representing not only our agency, but also Latvia.
