We all played “shop” as children. Together with Swedbank, we turned that familiar childhood game into a way to learn about money.
Financial Masters is an interactive financial literacy experience where children learn the basics of managing money through play, while getting familiar with real-life household financial principles.
The game is designed for an entire class to take part at the same time, creating an active and engaging learning environment. Children make decisions, manage resources and discover how everyday financial choices work.
The activity is designed for students in grades 1-4, and around 2,500 children took part in 2025. Playing, learning and helping shape the next generation of financial masters.
