TrādiRīga was a special project for the SponsorKing team – the first festival we created ourselves.
The first experience-based festival of its kind for children and families in Northern Europe gathered several thousand visitors in Uzvaras Park on May 24, 2025.
Across the festival grounds, 11 thematic zones with over 60 activities were set up. Visitors could take part in creative and educational activities, try out different sports and professions, meet beloved Latvian musicians, and enjoy shows and performances all day long.
It was important to us to create not just another family event, but an environment where children themselves could do, try, discover, and get involved.
TrādiRīga was entirely our own idea, initiative, and responsibility—from the concept and content to securing partners, production, and managing the event.
The festival was free of charge for visitors, thanks to the support of the Riga Investment and Tourism Agency and our partners.
